Consumers would have preferred Twitter for Instagram
According to recent results collected in Scoople, a social network app for news, a majority is concerned that Facebook will gradually destroy the Instagram user experience and would have strongly preferred for Twitter to be the new owner. At the same time, a significant majority acknowledges that the deal is good for Facebook interests, but question the way Mark Zuckerberg went about it.
Facebook announced its acquisition of Instagram for $1B on April 12. Scooplers were asked a number of questions relating to this acquisition over the subsequent days.
59% are concerned that Facebook will destroy the simple and elegant Instagram user experience as Facebook begins to integrate the photo service with its platform. 73% think that Twitter as the new Instagram owner would be taken better care of the Instagram users.
On the business side though, 72% acknowledge that the deal is positive for Facebook interests in expanding their social footprint on mobile devices. However, another 72% think that Facebook investors should take pause at Facebook CEO Mark Zuckerberg doing the Instagram deal mostly on his own.
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