Scoople Bits

Month

February 2012

2 posts

Batting Averages for Guessing the Majority Sentiment

The readers of our Scoople iPhone app (iTunes) pick a side of a news story by simply tapping “yes” or “no” buttons. They can also test how well they have their fingers on the pulse of the news by predicting the majority sentiment.  Here is an example:

Example of Scoople Question

As we approach 100k picks, we were curious how well our users are batting. You might think it’s easy to predict what most people think about the news. Well, actually only a minority is batting better than 0.700. Do you think you could be among the mere 10% of news junkies who can accurately guess the majority opinion more than 80% of the time, a batting average of over 0.800?  We challenge you to download Scoople and prove it! 

Our data in more detail:

image

The chart above tallies batting average of our users. As you can see, almost every player is batting at least 0.300.  Batting 0.500 is achieved by more than 80% of the players. Being right half of the time appears to be very doable. There is a decline for those players batting 0.700 - only about 40% achieve it. But then, all of a sudden there is a very steep drop off - only 10%  have the skill to bat 0.800, while batting .900 is a small elite group of 2.5%. In other words, the majority public opinion is less predictable than you might think.

For you statistically minded readers, is this graph surprising, interesting, reminding you of something else? Let us know! We are @dygestnews.

Feb 22, 20121 note
Is Your Smartphone The New Customer Loyalty Card? (SCOOPLE POLL)

If a new mobile-based survey is any indication, smartphones are set to become increasingly instrumental in harnessing customer loyalty.

In a recent poll conducted by social news app Scoople, some 73 percent of the 121 users surveyed said that they believed that Shopkick, a mobile app that gives users loyalty points and better deals whenever they repeat visit a store, would be successful in pushing in-store deals to their phones. In other words, they’d be happy to patronize a particular store if it translated to big rewards.

As smartphones become central to the retail experience, they’re being viewed primarily as tools that empower consumers.  A recent Pew report said that over half of all shoppers with cell phones used their phones for research before a purchase.

In another Scoople poll, 62 percent of the 343 users polled said that they had walked out of a store after finding a better deal on their phones.  

But user attitude toward Shopkick is an indication that that the space for mobile commerce innovation is still wide open.

There’s clearly a multitude of ways that the smartphone can be used – from deal-finder to customer loyalty card to review generator – to create a better experience for both the user and the retailer. The mobile commerce war is just getting started!

About Scoople:

Scoople is a new social platform allowing people to share their opinions on news stories and capturing the overall sentiment on these stories. Download the iPhone app here:  iTunes

Feb 7, 2012
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